The editors have gracefully fit an awful lot of story-telling into this page one. I cannot emphasize how important headlines are to our content.Ĭhief content officer Emory Thomas seems to agree: storytelling forms), with headlines that have snap and intrigue. The page has visual balance and many different textures (i.e. The lead image is fantastic, and it’s just large enough to grab the readers eye but not played so big that it monopolizes the page. This front page really embraces the ‘Flipboard’ idea that we initially envisioned. We asked Jon Wile about the main changes in this rethink of the Charlotte Business Journal?īefore and after look for the Charlotte Business Journal’s front page This week, we look at how the transition to becoming a digital-first media operation has played out for the Charlotte Business Journal. Each newsroom and its inhabitants must be open to big change. However, as one would expect, each of the weeklies approaches Project Pinstripe differently. Over the course of a year, and a half-dozen workshops, we have created a formula that is flexible enough to allow for the specific and unique features of each of the titles, while establishing a foundation that ensures a similar style for telling stories and for adapting to a digital first philosophy in the presentation of content.
We at Garcia Media have worked closely with the ACBJ team, including Emory Thomas, chief content officer for American City Business Journals and creative director Jon Wile. It’s the Charlotte Business Journal’s turn as it becomes the 7th of the 40 weeklies part of American City Business Journals to launch a common style of storytelling, story hierarchy and visual presentation. Reporter pages: personalizing storytelling, providing material for blogs and other forms of digital reportingįor all of the ACBJ business journals, The List is one of the most popular features, one that gives uniqueness to the brand Old front page of the Charlotte Business Journal In the view of Emory Thomas, chief content officer for ACBJ, “This page one really works on a lot of levels, all conveying what business journals are about today”. New front page of the Charlotte Business Journal. Unification and continuity for the American City Business Journals brand and storytelling continue. TAKEAWAY: Another Project Pinstripe launch has taken place, this time the Charlotte Business Journal.
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